Apple is a large-scale company that provides a variety of related services such as smartphones (iPhone), PCs (Mac), tablets (iPad), wearables, other accessories, a digital content store, streaming services, Apple Care, iCloud, and Apple Arcade. Due to demand during holidays (Christmas), its revenue in the first quarter tends to be higher than other quarters.

Due to rapid technological advancements and the constant release of numerous new products in the market, competition is fierce. Competitors selling mobile devices and PCs try to compete on price by offering products at lower prices through cost-effective production structures. Therefore, companies with lower prices than Apple, more customers, and diverse product lines are the main competitors. As a company that provides not only products but also content services, Apple also competes with business models that offer free content.

Since a significant portion of its revenue comes from international sales and it outsources the necessary elements for product production from single suppliers, it can be affected by global or regional economic trends such as inflation, recession, tariffs, interest rates, as well as the productivity of suppliers. It is also influenced by the performance of transportation, wholesale, retail, and reselling companies.