Amazon.com is the world's largest online shopping intermediary company, offering a wide range of products and services through its dedicated web platform. In addition to general merchandise and books, Amazon also provides services such as used item trading, Whole Foods Market for groceries, Amazon Alexa as a cloud-based artificial intelligence platform, Amazon Echo (smart speaker) utilizing Alexa, Kindle e-books, and Amazon Fire (tablet, TV). Amazon's service scope is extremely broad, with diverse distribution channels.

Amazon's competitive advantages lie in its low prices, convenience, and reliable processing procedures. As a consumer-driven business, it allows consumers to directly influence business practices, which is a distinguishing feature.

However, due to the wide scope of its business, Amazon faces intense competition in various areas such as distribution companies, web search engines, online and offline shops, and manufacturers of electronic devices and appliances. Furthermore, as Amazon expands its business internationally, it is expected that its business model will evolve in a more complex manner. Therefore, it is important to pursue effective expansion while limiting excessive growth.

Amazon.com sets its expenditure budget, including costs and investments, based on projected revenue. Since significant costs and investments become fixed expenses, there is a risk of not being able to respond quickly if the revenue is lower than expected.