Alphabet is a holding company that fully owns Google, a major internet media conglomerate. Google accounts for 99% of the company's revenue, with over 85% of that coming from online advertising. In addition to that, revenue is also generated from app and content sales through Google Play and YouTube, as well as from fees for cloud services and other licenses.

Hardware sales of products such as Chromebooks, Pixel smartphones, and smart home devices, including Nest and Google Home, also contribute to other sources of revenue.

The company's Moonshot investments involve participation in various fields, such as health (Verily), fast home internet access (Google Fiber), and autonomous vehicles (Waymo).

Alphabet's operating profit margin is 25%-30%, of which Google represents 30% while incurring losses from other investments.

In terms of net sales, the majority comes from the United States (46.2%), followed by the Americas (5.6%), Europe/Middle East/Africa (31.3%), and Asia/Pacific (16.6%). The company was founded in 1998 and is headquartered in Mountain View, California.